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5 Reasons why you should do digital Marketing for your Business

It is becoming very important to take your business online

1.Consumers are going online:

60% of the consumers agree to “I cannot live without my smartphone”.

As the consumers, these days are looking for more digital content and want each of their purchases to be unique. Search engines like GOOGLE, BING  and Yahoo are the most popular channel for search.

A study shows that 82% of the consumers use websites and check reviews for purchase. Around 25% of consumers use social media ,blogs and Youtube to find new solutions, products, and brands.

From all these statistics it should be clear how digital marketing strategies can shape up your businesses. If you do not engage your brand with right digital marketing strategies then you may lose potential customers. It becomes vital that companies work is visible through searches and they can engage well with customers.

2.Digital Campaigns Are easy to monitor and track:

Track your success anytime anywhere!

Want to know the reach of your campaigns? Digital Marketing wins it all !

With all the campaigns running you need to keep track of the digital marketing metrics. With this metrics you get the accurate measure of ROI, also define the areas of improvement and work to make things better in future.

With the use of tools like google analytics, marketers can check for different ad content and manage how audiences react to each campaign. Check the number of visitors on your website, the number of page views, average time a user spends on your website, bounce rates, conversions and analyze your business growth over time.

3.Stratagy gives direction and goals:

While building a strategy what will you do?

  • Learn- Get to know what to do?
  • Plan- Build a plan of action
  • Implement- Follow the plan
  • Grow- Grow your business

Thus, by building a proper strategy to run digital marketing campaign you will get direction and goals. Companies who do not have a proper strategy defined will not have a sense of what they want to do online and what will they do to handle some of the essential elements.

Without specific goals, it becomes hard to know exactly what you want to campaign for online.

Writing a well-defined marketing strategy will help the companies tackle crucial questions, will know how to sell to whom, define your target audience and construct an effective digital programme and run a successful online campaign.

4.Increases reach:

With digital marketing, you can strategically focus to reach and increase the visibility of your brand.

Traditional marketing comes out as an effective tool to reach a target audience, but if you are looking beyond this segment then digital marketing can help you increase your overall reach.

Also, digital marketing provides you with new ways to target your audience and gives a great exposure and build an effective brand recognition. Through blog content, social media and search engines reach out those customers who you have missed and need to make the engagement.

Planning digital marketing strategy is not that complicated. You just need to define your goals, tactics, and KPIs and document them down the line.

Businesses not only have well defined strategies but they are continuously spending on these strategies. E-Marketer forecasts that by 2020 the digital ad spending will reach $23 billion. If you do not work on building digital marketing strategies then it is obvious that your company will be left behind your competitors.

5.Your Brand becomes more Interactive:

With certain digital marketing campaigns such as social media marketing, blogging, improving search results, text messaging, online advertisements, email marketing and affiliate marketing, you can give your customers a more personalized experience.

With short online videos, businesses grab attention of their audiences. Stuff like images, info graphics, short video, client story keep your audiences informed, entertain them and engage ideal customers. Cisco predicts that by 2019, around 80% of the Internet’s traffic will be video.

Re marketing on social media shows consumers what they have left behind and give a constant reminder of your brand. With personalized ad content, you become more interactive with your consumers and can stay at the top of their mind and encourage them for future purchasing.